Auction Experience

  • Sales every Wednesday starting at 8:45 A.M.

  • Greater Rockford Auto Auction has been selling vehicles since 1974, 49+ years of experience.

  • Founded by D.M. "Swede" Clark, a long time new and used car dealer and entrepreneur, and now in its third generation of family ownership, GRAA has deep roots in the automotive industry.

  • Six auction lanes, running 800+ vehicles weekly, GRAA is the largest independent auto auction in Illinois.

  • Weekly In-op sale starting at 8:45 A.M.

  • Our loyal staff has 800+ combined years of customer service experience. Auctioneers and Ringman with 300+ years of auction experience.

  • Convenient online/simulcast ability in all lanes.

  • Audio/video taped lanes.

  • Pre-sale/ post-sale inspections available.

  • Exciting weekly promotions and quarterly events including The Redline Sale, The Splash Bash, GRAA'lapalooza Anniversary Sale, The GRAA Spooktacular, and The Big Freeze.

  • Tailored sales program across all channels- in lane, online and out of the gate.

  • Consistently top ten OVE and Smart Auction facilitator.

GRAA Customer Promise

  • We promise to provide customer service that is second to none.

  • We promise not to treat you like a number.

  • We promise to treat everyone fairly.

  • We promise to be attentive to your business needs and do everything in our ability to fulfill your requests.

  • We promise to stay educated on industry standards and trends and adjust our business practices to accommodate as needed.

  • We promise to listen to your suggestions and take your recommendations seriously.

  • We promise to train our team in best practices at the highest level to provide our customers the best experience possible.

  • We promise to put forth every effort to provide the best auction experience in the industry.